What’s in an AVA Name: Proposed Change to TTB’s Wine Labeling Regulations
/What should a viticultural area name on a wine label tell us? Should it be a type of shorthand for where the grapes were grown, for where the wine was made, or both? Should it tell us even more, as European appellations of origin do (or at least purport to do)? A proposed amendment to the requirements for use of viticultural area names on labels and in advertising would make vineyard location the focus of designations of origin.
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